Start Up Preparation: June 2014

An excellent collection of Start Up Marketing Resources by Ryan Gum from Postify. Go to his blog at

http://ryangum.com/startup-marketing-resources/?utm_content=buffer5f6c2&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

CONTENTS

 = favourite

Copywriting, Branding & Positioning

The Definitive Guide to Copywriting

How to find a name for your company

Conversion Is About So Much More Than Copy

101 Copywriting Dos & Donts

How to Find and Write Benefits that Turn Online Prospects into Buyers

Value Propositions: stop using “made simple” to describe your startup

The Quick and Dirty Guide to Turning Your Website into a Persuasion Powerhouse 

The Copywriting Checklist: How To Sell The Crap Out Of Great Products & Services

Step-by-step landing page copywriting

Copywriting Blogs

Copy Hackers

Copy Blogger

Business Casual Copywriting

Kopywriting Kourse

Copywriting Tools

Hemingway

InboundWriter

Back to topics ↑

Content Marketing

Content Strategy for Startups (The Ultimate Beginner’s Guide)

My Mantra to Blogging that Made $20,000: Remix, Reuse, and Republish

How I wrote 20 articles in 20 weeks viewed over 2 million times

Out-teach your competition

How to Make Your Blog Posts SEO-Friendly [Checklist]

How to get your first 100 email subscribers 

How To Get Over 50,000 Visits to Your Blog in the First Month 

How The BufferApp Grew To 70,000+ Users With A Solid Product & Content Marketing

Cheatsheet: 52 Headline Hacks

Content Marketing Blogs

Hubspot blog

Convince and Convert

Content Marketing Institute

Content Marketing Tools

Search Engine Optimization

Google’s SEO Start Guide

The Beginners Guide to SEO

The Advanced Guide to SEO

Actionable SEO steps that aren’t as scary as you think 

Keyword Research: The Definitive Guide

SEO Cheat Sheet

Link Building Methods That Work in 2014

21 SEO Techniques You Can Use Today to Get More Search Engine Traffic

SEO Blogs

MOZ

Backlinko

SearchEnglineLand

ViperChill

SEO Tools

PR

Deconstructing PR: Advice From A Former VentureBeat Writer

Stop Complaining about Your PR Firm. Here’s How the Media Works

If you hate trying to get press, read this. Now.

How to Pitch: Outreach Tips from Journalists

The Hacker’s Guide to Getting Press 

How to Pitch: Outreach Tips from Journalists

This Is How We Got Coverage From The Next Web & Venture Beat

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Advertising

What is Retargeting and How to Start Your First $100 Campaign

The beginner’s guide to Google Adwords

How Retargeting Gets Our SaaS $650 for $6 (turn off AdBlock to see the actual ads) 

Facebook Ads Glossary: Reference of All Important Terms [Infographic]

Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

Putting Retargeting To Work For Your Startup

Retargeting Done Right

Advertising Blogs

PPC Hero

IMScalable

Advertising Tools

Perfect Audience

AdRoll

Back to topics ↑

Email Marketing

The Ultimate Guide to Successful Email Marketing

Email Patterns for Web Apps

Really Good Emails

The 17,000-Word Beast Ramit Sethi Created to Launch His New Course

3 Lessons Learned From Testing Hundreds Of Onboarding Emails 

Email Marketing Blogs

Vero blog

Litmus blog

Campaign Monitor

Email Marketing Tools

Partnerships

How To Growth Hack Using Partnerships: An Online Marketing Strategy

From 0 to 2 Million Daily Active Users: A Guide To Growing via Partnerships

Growing From $5,000 to $25,000 in MRR 

The Partnership Trap

Back to topics ↑

Social Media Marketing

The Beginner’s Guide to Social Media

The Hacker’s Guide to Twitter User Acquisition 

How to Get Your Blog Post Shared 1,000 Times

How to Maximize Organic Reach in the Facebook News Feed

Why Google Plus is a Great Traffic Generation Source

Socia Media Marketing Blogs

Social Media Examiner

Jon Loomer

Social Media Marketing Tools

Conversion Rate Optimization

A/B testing: a comprehensive guide to getting started

The Landing Page Optimization Guide You Wish You’ve Always Had 

The Beginner’s Guide to Conversion Rate Optimization

Good Copy / Bad Copy (Tests)

How We Increased Our Conversion Rate By 311%

CRO Blogs

ConversionXL

Conversion Rate Experts

Which Test Won?

CRO Tools

Visual Website Optimizer

Analytics & Metrics

The Complete Guide to Setting up Google Analytics

Growth Hacking Like A Pirate, A Beginner’s Guide To Pirate Metrics 

11 Google Analytics Tricks to Use for Your Website

3 Rules to Actionable Metrics in a Lean Startup

If you are going to read one intro guide to SaaS startup metrics, this is it

50+ Google Analytics Resources – The 2014 Edition

Analytics Blogs

Annielytics

Dirty Analytics

Occam’s Razor

Analytics Tools

Google Analytics

Google Analytics Configuration Tool

Workflow

Make Smart Marketing Decisions With This 6-Step Framework

Designers & Developers have Style Guides. Marketers should too.

Time Management for Startups: Quantify, Prioritize, and Automate

How to Prioritize Conversion Rate Optimization Tests Using PIE 

How to decide your Marketing budget

Back to topics ↑

Growth

The Startup Pyramid

Traction vs Growth

Growth vs Marketing vs Product 

How to Model Viral Growth: The Hybrid Model

Retention is King

5 Steps To Choose Your Customer Acquisition Channel

The Definitive Guide to Growth Hacking

Deconstructing Startup Growth

Three Big Economic Fallacies Behind Growth Hacking

Growth Tools

Retention/Virality Tradeoff Visualizer

Back to topics ↑

First Customers

How to get your first 10 customers

How We Got Our First 100 Customers 

How to successfully use blog commenting to acquire new users (without being spammy)

Idea to $5,000/mo in Recurring Revenue in 5 Months

Pipedrive now has 1000+ paying customers, and how we got there

From a Mailchimp email and Wufoo form to $25k in 3 months

5 Steps to $5,000 in Monthly Recurring Revenue

Lessons Learned Growing to Over 100 Customers 

How We Got Our First 2,000 Users Doing Things That Don’t Scale

SaaS: Where To Find Your First 2,000 Beta Signups

5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

Lessons We Learned Going from Zero to $30k/Month in Under a Year

How We Grew Our SAAS Startup’s MRR from 0 to over $2k in Under One Month

Back to topics ↑

Additional Resources

Start Up Preparation

Pages

Tuesday, June 10, 2014

Start Up Marketing Resources

Copywriting, Branding & Positioning

Content Marketing

Search Engine Optimization

PR

Advertising

Email Marketing

Partnerships

Social Media Marketing

Conversion Rate Optimization

Analytics & Metrics

Workflow

Growth

First Customers

People to Follow

Additional Resources

Slideshares

Podcasts

Youtube Channels

Videos

Newsletters

Other Gems