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Start Up Marketing Resources

An excellent collection of Start Up Marketing Resources by Ryan Gum from Postify. Go to his blog at

http://ryangum.com/startup-marketing-resources/?utm_content=buffer5f6c2&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

CONTENTS

• Copywriting, Branding & Positioning
 
• Content Marketing
 
• SEO
• PR
 
• Advertising
 
• Email Marketing
 
• Partnerships
• Social Media
 
• Conversion Rate Optimization
 
• Analytics & Metrics
• Workflow

• Growth
 
• First Customers
 
• People to Follow
• Additional Resources

 = favourite

 Copywriting, Branding & Positioning

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The Definitive Guide to Copywriting

How to find a name for your company

Conversion Is About So Much More Than Copy

101 Copywriting Dos & Donts

How to Find and Write Benefits that Turn Online Prospects into Buyers

Value Propositions: stop using “made simple” to describe your startup

The Quick and Dirty Guide to Turning Your Website into a Persuasion Powerhouse 

The Copywriting Checklist: How To Sell The Crap Out Of Great Products & Services

Step-by-step landing page copywriting

Copywriting Blogs

Copy Hackers

Copy Blogger

Business Casual Copywriting

Kopywriting Kourse

Copywriting Tools

Hemingway

InboundWriter

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 Content Marketing

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Content Strategy for Startups (The Ultimate Beginner’s Guide)

My Mantra to Blogging that Made $20,000: Remix, Reuse, and Republish

How I wrote 20 articles in 20 weeks viewed over 2 million times

Out-teach your competition

How to Make Your Blog Posts SEO-Friendly [Checklist]

How to get your first 100 email subscribers 

How To Get Over 50,000 Visits to Your Blog in the First Month 

How The BufferApp Grew To 70,000+ Users With A Solid Product & Content Marketing

Cheatsheet: 52 Headline Hacks

Content Marketing Blogs

Hubspot blog

Convince and Convert

Content Marketing Institute

Content Marketing Tools

Hubspot

Onword

Draftin

WPCurve

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 Search Engine Optimization

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Google’s SEO Start Guide

The Beginners Guide to SEO

The Advanced Guide to SEO

Actionable SEO steps that aren’t as scary as you think 

Keyword Research: The Definitive Guide

SEO Cheat Sheet

Link Building Methods That Work in 2014

21 SEO Techniques You Can Use Today to Get More Search Engine Traffic

SEO Blogs

MOZ

Backlinko

SearchEnglineLand

ViperChill

SEO Tools

Open Site Explorer

Majestic SEO

Ahrefs Site Explorer

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 PR

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Deconstructing PR: Advice From A Former VentureBeat Writer

Stop Complaining about Your PR Firm. Here’s How the Media Works

If you hate trying to get press, read this. Now.

How to Pitch: Outreach Tips from Journalists

The Hacker’s Guide to Getting Press 

How to Pitch: Outreach Tips from Journalists

This Is How We Got Coverage From The Next Web & Venture Beat

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 Advertising

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What is Retargeting and How to Start Your First $100 Campaign

The beginner’s guide to Google Adwords

How Retargeting Gets Our SaaS $650 for $6 (turn off AdBlock to see the actual ads) 

Facebook Ads Glossary: Reference of All Important Terms [Infographic]

Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

Putting Retargeting To Work For Your Startup

Retargeting Done Right

Advertising Blogs

PPC Hero

IMScalable

Advertising Tools

Perfect Audience

AdRoll

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Email Marketing

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The Ultimate Guide to Successful Email Marketing

Email Patterns for Web Apps

Really Good Emails

The 17,000-Word Beast Ramit Sethi Created to Launch His New Course

 3 Lessons Learned From Testing Hundreds Of Onboarding Emails 

Email Marketing Blogs

Vero blog

Litmus blog

Campaign Monitor

Email Marketing Tools

Mailchimp

Vero

Drip

MailCharts

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 Partnerships

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How To Growth Hack Using Partnerships: An Online Marketing Strategy

From 0 to 2 Million Daily Active Users: A Guide To Growing via Partnerships

Growing From $5,000 to $25,000 in MRR 

The Partnership Trap

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 Social Media Marketing

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The Beginner’s Guide to Social Media

The Hacker’s Guide to Twitter User Acquisition 

How to Get Your Blog Post Shared 1,000 Times

How to Maximize Organic Reach in the Facebook News Feed

Why Google Plus is a Great Traffic Generation Source

Socia Media Marketing Blogs

Social Media Examiner

Buffer blog

Canva blog

Ask Aaron Lee

Amy Porterfield

Jon Loomer

Social Media Marketing Tools

Buffer

Bitly

Share As Image

Beatrix

Canva

Snip.ly

Campalyst

Buzzsumo

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 Conversion Rate Optimization

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A/B testing: a comprehensive guide to getting started

The Landing Page Optimization Guide You Wish You’ve Always Had 

The Beginner’s Guide to Conversion Rate Optimization

Good Copy / Bad Copy (Tests)

How We Increased Our Conversion Rate By 311%

CRO Blogs

ConversionXL

Conversion Rate Experts

Which Test Won?

CRO Tools

Visual Website Optimizer

Optimizely

CrazyEgg

Unbounce

Paditrack

 Back to topics ↑

 Analytics & Metrics

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The Complete Guide to Setting up Google Analytics

Growth Hacking Like A Pirate, A Beginner’s Guide To Pirate Metrics 

11 Google Analytics Tricks to Use for Your Website

3 Rules to Actionable Metrics in a Lean Startup

If you are going to read one intro guide to SaaS startup metrics, this is it

50+ Google Analytics Resources – The 2014 Edition

Analytics Blogs

Annielytics

Dirty Analytics

Occam’s Razor

Analytics Tools

Google Analytics

Google Analytics Configuration Tool

KISSmetrics

Mixpanel

Trak.io

Hublo

Heap

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 Workflow

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Make Smart Marketing Decisions With This 6-Step Framework

Designers & Developers have Style Guides. Marketers should too.

Time Management for Startups: Quantify, Prioritize, and Automate

How to Prioritize Conversion Rate Optimization Tests Using PIE 

How to decide your Marketing budget

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 Growth

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The Startup Pyramid

Traction vs Growth

Growth vs Marketing vs Product 

How to Model Viral Growth: The Hybrid Model

Retention is King

5 Steps To Choose Your Customer Acquisition Channel

The Definitive Guide to Growth Hacking

Deconstructing Startup Growth

Three Big Economic Fallacies Behind Growth Hacking

Growth Tools

Retention/Virality Tradeoff Visualizer

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 First Customers

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How to get your first 10 customers

How We Got Our First 100 Customers 

How to successfully use blog commenting to acquire new users (without being spammy)

Idea to $5,000/mo in Recurring Revenue in 5 Months

Pipedrive now has 1000+ paying customers, and how we got there

From a Mailchimp email and Wufoo form to $25k in 3 months

5 Steps to $5,000 in Monthly Recurring Revenue

Lessons Learned Growing to Over 100 Customers 

How We Got Our First 2,000 Users Doing Things That Don’t Scale

SaaS: Where To Find Your First 2,000 Beta Signups

5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

Lessons We Learned Going from Zero to $30k/Month in Under a Year

How We Grew Our SAAS Startup’s MRR from 0 to over $2k in Under One Month

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 People to Follow

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Brian Balfour

Andrew Chen

Rob Walling

Amy Hoy

Cezary Pietrzak

Quick Sprout

Ramit Sethi

Noah Kagan

Luke Thomas

Videofruit

Lincoln Murphy

Nate Desmond

Kalzumeus

Dan Shipper

Occam’s Razor by Avinash Kaushik

Alex Turnbull

Sean Ellis

Jason Cohen

Eric Siu

SaaStr

Dan Kaplan

Marcus Taylor

David Fallarme

David Skok

Jay Baer

Dan Norris

Joel Gascoigne

Leo Widrich

Social Triggers

Gregory Ciotti

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 Additional Resources

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Slideshares

Growth Hacking Guide – Mindset, Framework and Tools

Startup Metrics for Pirates

Using Conversion Rate Optimisation and Viral Mechanics

Ultimate Guide to Funnel Optimization 

Growth Hacking Basics

Startup Growth: Up and to the Right

Dropbox: Startup Lessons Learned 

Why Most Startups Fail at Acquiring New Customers (and how you can succeed!)

How to validate your idea and launch to $7k in recurring revenue (the tale of Drip)

Lean Analytics workshop

Why Content Marketing Fails

The Ultimate Guide to Startup Marketing

Podcasts

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Startups For the Rest of Us

ConversionCast

The Rocketship Podcast

Product Hunt Radio

Marketing Optimization

Quantified Web

Product People

Startup Chat

Entrepreneur On Fire

ViperChill Podcast

The Entrepreneur’s Guide to Finding Your First Customers

Social Pros Podcast

Youtube Channels

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Annielytics

500startups

Alex Harris

ConversionXL

Derek Halpern

Gary Vaynerchuk

Growth Everywhere

HubSpot

Justin Brooke

KISSmetrics

Smart Passive Income

Matthew Woodward

Google Ventures

Google Analytics

Y Combinator

Moz

Videos

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Mixergy

GrowthHacker.tv

Whiteboard Friday

Wistia Learning Center

Hubspot Academy

KISSmetrics webinar recordings

Moz Academy

MicroConf 2013 presentation videos

Newsletters

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Happy Inbox

Saas Club Newsletter

Hacker Newsletter

SaaS Newsletter

Startup Letters

Other Gems

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GrowthHackers.com

Product Hunt

Saas Club

GoodUI

Inbound.org

Growth Hacker Growth Studies

Startup Marketing On A $0 Budget

A Marketing Strategy to Grow Your Online Business

Becoming Twitter: A Beginner’s Guide To User Acquisition

Startup Marketing Advice from Balsamiq Studio